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I get it. Your student has big ideas — and you want to support them without adding more to your already full plate.

That’s why I created The Future CEO Playbook — a hands-on business workbook that walks students step-by-step through branding, planning, pricing, (even successful growth mindset!) and launching their very own business.

Built from my 20+ years as an entrepreneur and mom of five, this workbook helps your child gain real skills, real confidence, and real results — with practical notes just for parents in each module so you can support them without doing it all yourself.

It's what you've been waiting for. This is where big ideas begin.

Got a Big Dreamer at Home?
Start Here.

This hands-on business-building guide is designed to walk your student step-by-step from idea to launch — so by the time they finish, they’re not pretending to run a business… they actually are.

With 9 action-packed modules and 80+ beautifully designed pages, this isn’t just an inspiring workbook — it’s a proven blueprint. Your student will:

  • Brainstorm a business idea that solves a real problem
  • Build a brand, name, logo, colors, and story
  • Identify their ideal customer (and learn how to serve them)
  • Write and refine their business plan
  • Set smart prices, plan for profit, and understand value
  • Create a prototype or MVP (Minimum Viable Product)
  • Learn how to market with confidence and creativity
  • Practice delivering their offer and improving based on feedback
  • Celebrate their launch — and reflect like a true CEO

It’s packed with space to sketch, journal, plan, test, and try again. And with “Just for Parents” notes at the end of each module, you’ll know exactly how to support your student (without needing a business degree or a 2nd job).


...a clear, hands-on path to launching a real business with real results.

The Future CEO Playbook delivers what others don’t...

what's inside the Playbook

If you’re raising a big dreamer and want updates, sneak peeks, bonus offers, and behind-the-scenes stories from other young CEOs… get on the list. We’ll make sure you have everything you need to decide when the time’s right.

We respect your inbox and only send the good stuff.

Not Ready to Order Today? No problem. Let’s stay in touch.

Not unless you want to! This is intentionally designed to be student-led. There’s a “Note to the Parent/Mentor” at the end of each module so you know exactly how to support them — without it becoming your full-time job. (We know you’ve got enough on your plate already.)

Do I need to guide my child through it?

4.

Then this is especially for you. You don’t need to have an MBA or run a business to support your child’s big ideas. Everything in the Playbook is written in simple, clear steps — with guidance included for parents and mentors.

What if I’m not business-savvy myself?

6.

It’s best for each student to have their own copy. Since they’ll be writing, sketching, building a plan, and tracking progress, each Playbook becomes their personal business journal.
(P.S. It makes a pretty awesome keepsake too.)

Can my whole family share one Playbook?

5.

Nope! The Playbook helps them brainstorm ideas from scratch if they’re just getting started — or refine an idea they already have. There’s plenty of space to explore more than one business too.

Does my student need a business idea already?

3.

Not at all. Whether your student is homeschooled, in traditional school, or doing a mix of both — this Playbook fits in anywhere. It works as a school-year project, a summer challenge, or as prep for markets/events.

Is it just for homeschoolers?

2.

The Playbook is designed for motivated students ages 10–15, but older and younger entrepreneurs can definitely use it too. The content is easy to follow but challenges students to think critically, creatively, and like real business owners.

What age is this best for?

Frequently Asked Questions:

1.

Not at this time. We believe there’s power in putting pencil to paper — and seeing your ideas come to life off-screen. That’s why this Playbook is only available in print and shipped directly to you.

Is it available as a
digital download?

7.

This Playbook offers more than theory — it walks students through actually launching a business. It’s based on 20+ years of real business experience and designed by a mom of 5 who wanted a resource that was clear, fun, and actually worked.

What makes this different from other entrepreneurship resources?

9.

There’s no strict timeline. Some students work through it in 4–6 weeks, especially when prepping for an event. Others work on it over the semester or alongside school. It’s flexible, self-paced, and meant to fit into your family’s rhythm.

How long does it take to complete?

8.

Top Resources for Future Entrepreneurs

Grab your copy!

A hands-on, confidence-building business guide designed to help young entrepreneurs turn their big ideas into real businesses. With step-by-step tools, real-world strategies, and creative space to build, brand, and launch, it’s the ultimate starter kit for future leaders ready to think big and take action.

The Future CEO Playbook
$79

Grab this simple 5-step downloadable guide to plan and create your best business ever!

Create Your Business Download
$Free

Dreams?

& Most Beautiful
Boldest
Biggest,

are you ready to 
Pursue Your

I'm so glad you're here, stick around, there's so much to see. Hugs!

Stay 
awhile

Hey there!
Writer. Entrepreneur. Dreamer.
Ashlee Ilg